In the Zone Sports


In the Zone is a sports management & events services Company specialized in:

  • Sports Management & Events Organizing
  • Functional Equipment Supplying
  • Sports Facilities Management
  • Corporate Wellness

In the Zone (ITZ) is not an ordinary sport’s marketing company. Our athletic background dominates the way we do business. To us Discipline, commitment and passion are the pillars of the success in athletics and in business. Our management exposure at the highest level of sports, granted us first-hand experience to the latest trends of sports marketing and management implemented on the international level.

ELFIT Reebok

elfit-logoELFIT Reebok is the biggest fitness competition in Egypt and among the leading fitness events in the Middle East. It was created and is managed by In The Zone Sports, in partnership with Misan Sports; 2 leading sports management companies based in Egypt. ELFIT started in Egypt in February 2013, with 2 full seasons in 2013-14, heightening awareness on the importance of fitness and encouraging healthier lifestyles across the country. It gained a lot of popularity and recognition, rapidly becoming a massive date on every fitness freak’s calendar. It is the only fitness competition in the region with 7 different categories which includes: Males & Females open (16+ years), Males Masters 35+, Males Masters 46+, Females Masters 36+, Mixed Teams, Males Teams. ELFIT had over 1000 Athletes competing in different categories as well as +9,000 visitors.

Misan Sports

Misan Sports joint venture with In The Zone Sports after ELFIT 2nd event to grow ELFIT even bigger to be one of the top fitness events in the region.